Posted on March 8, 2011 at 11:25 pm
iBlog 036 – eBook Rant
Fair warning… I’m ticked and I’m gonna vent. LOL.
This morning as I was planning a short escape from work to go have some sushi for lunch, I realized that I was out of books to read on my iPad. Not a big deal as I have months worth of magazines in Zinio to read, but I decided that I’d better get another book lined up. As I headed to Amazon.com (you can’t browse Books from iTunes) to search for a book, I remembered someone mentioning something about The Great Gatsby by F. Scott Fitzgerald, I’ve never actually read the book and decided that it would be my next.
I thought that the book might actually even be part of the Project Gutenberg and might even be free as was the case with The Picture of Dorian Gray. I got to Amazon and found out that it was not only not free, it was $10.99. Now let me say that I was not in any way shape or form looking for the book to be free, but $10.99 for a digital copy, I wasn’t sure why but that seemed awfully steep.
As I thought about it, it began to occur to me why this price garnered such a strong reaction from me, I believe it was because of the “Peter’s Book Buying Paradigm”. A process that I’ve had in place for as long as I can remember. It goes like this:
1. Is the book from an favorite author or from a beloved series?
Yes? – Buy Hardcover or Paperback at full price
2. Is the book one that was recommended by someone you trust?
Yes? – Buy paperback at full price
3. Is the book a classic? A book I might have read in high school? Shakespeare?
Yes? – Get book as cheap as possible. Perhaps even borrow from someone or go the the library.
It’s pretty simple in my mind. I guess if the author is dead and gone for ages or the book is older than dirt, I don’t see the need to fund the author’s estate as full as I would someone who is still writing. The Great Gatsby definitely falls into the free or as cheap as possible book category. So I began searching. Turns out I could:
1. Buy the book in paperback for $7.23.
2. Buy the book in hardcover for $16.50.
3. Get the audio book version for $13.57.
4. Buy it on Kindle or iBooks for $10.99.
5. Buy it through Barnes and Noble’s Nook App for $0.99
I’m floored. It all came down to perceived value. Audiobooks for example have a higher perceived value to me than a printed book. Not more worth, but I can understand why they cost more money. And I can fully understand why a hardcover costs more than a paperback. What I can’t get my head around is how an ebook that took no paper or ink to print, nor gas or time to ship costs more than a paperback book.
I really don’t think that publishers get this. To me it all comes back to the paradigm above. An eBook shouldn’t cost more than a paperback. I can hold the paperback, smell the paperback, display the paperback. The eBook is just bits. Now I like those bits. To me just like with music and video, convenience is king. I WANT to carry a dozen books around with me on my iPad, I WANT to carry 8 months worth of 4 magazines with me on my iPad, but I want to be able to understand the value of what I paid for.
My solutions is this… make eBooks cost the same as paperbacks. Not more and never as much as the hardcover. If you want to charge more when it first comes out, something between the hardcover and the eventual paperback price that’s fine, but when a book has been out for 86 years… it needs to be as cheap as a paperback.
I realize we’re talking a pittance of $3.72, but it’s the principle of the thing.
What did I end up doing? Well I bought it in audio book format from iTunes for $11.95. That audio book seems a bargain at that price where the eBook didn’t at $10.99. Oh yeah and I bought it from BN thru the nook App for $0.99 just incase I’m having lunch and want a book to read.